Nescafé vs BRU: Timeline and launch
Nescafé, launched in 1938 by Nestlé, is a globally recognized instant coffee brand known for innovation and premium variants like Gold and Dolce Gusto. In contrast, BRU, introduced by Hindustan Unilever in 1968, dominates the Indian market with its chicory blends and local appeal. While Nescafé leads globally, BRU holds strong in India’s middle-income segment….
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