Amazon NOW: Amazon’s big bet on Quick Commerce in India
Amazon was late to the quick commerce party, but now it’s going all-in. What is Amazon NOW? Launched in Bengaluru in early 2025 as a pilot in 3 pin codes, Amazon Now is Amazon’s 10-30 minute delivery service. It started with groceries, daily essentials, personal care, beauty, baby, pet supplies, small appliances and electronics accessories. The pitch:…
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