Apple has unveiled its latest powerhouse — the 14-inch MacBook Pro with the next-generation M5 chip, marking one of the most anticipated tech launches this Diwali season. Priced at ₹1,69,900, the laptop will be available for pre-order immediately, with in-store availability beginning October 22 at Apple Stores and authorized resellers across India.

The M5 chip represents Apple’s continued push into AI-driven performance and energy efficiency. Built on an advanced architecture, it features a 10-core GPU and dedicated Neural Accelerators for faster machine learning tasks. Apple claims the new MacBook Pro can handle AI-based workflows up to 3.5× faster than the previous generation. Combined with up to 24 hours of battery life, it’s designed for creators, developers, and power users who need performance without compromise.

The new MacBook Pro also includes faster SSD storage, with speeds “up to twice as quick,” and offers configurations with 16 GB unified memory and up to 4 TB storage. Users can choose between elegant Space Black and Silver finishes.

Beyond raw power, the M5 MacBook Pro continues Apple’s tradition of blending performance with design. The 14-inch Retina display, enhanced graphics capabilities, and improved thermal efficiency make it ideal for intensive creative applications — from 4K video editing to AI-assisted design workflows.

With this launch, Apple aims to capture India’s growing creator and professional market just in time for the festive season. The timing — ahead of Diwali — reinforces Apple’s focus on India as a key growth region, offering a premium upgrade option for users seeking the perfect balance of style, speed, and sustainability.