The Indian fragrance market is experiencing a renaissance—and ITC Engage is leading the wave with a series of bold, inclusive, and eco-conscious fragrance launches. From Eau de Parfums (EDPs) to pocket perfumes, the brand is reimagining how India smells good. Here’s a detailed look at their freshest offerings.
1. L’amante Luxury Perfume Sprays – A Sustainable Statement
Launched on World Environment Day (June 5, 2023), Engage L’amante sprays use Bag-on-Valve (BoV) technology—an eco-friendly packaging solution that minimizes environmental impact while enhancing fragrance diffusion.
Two captivating variants:
- Sunkissed – A warm, floral note ideal for daytime wear.
- Intensity – A bold, rich scent for evenings and special occasions.
2. New Eau de Parfums – Global Aesthetics, Local Pricing
In early 2023, Engage introduced a new line of EDPs crafted by international perfumers. These perfumes balance luxurious composition with accessible pricing, starting at ₹599. They’re tailored for India’s fragrance lovers looking for quality and style in one bottle.
3. Trending Picks from EngageShop.in
Currently trending online are these dynamic EDPs:
- Yin (Men): Citrus-spicy, 50ml
- Yang (Women): Fruity-floral, 50ml
- Femme (Women): Citrus-floral, 50ml
- Fantasia (Women): Floral-spicy, 100ml
- Indigo Skies (Men): Earthy-aqua, 100ml
These reflect the brand’s fashion-forward, story-driven approach to scent.
4. One Soul – Embracing Gender Fluidity
With the launch of One Soul, Engage steps into gender-inclusive perfumery. This unisex EDP blends citrus and spice, crafted to transcend binary fragrance categories. It’s a bold move toward more fluid and progressive personal care.
5. Pocket Perfumes – For Freshness on the Go
Engage’s “ON” range features compact, travel-friendly perfumes in themes like:
- Citrus Sundowner
- Classic Woody
- Cool Aqua/Marine
- Floral Fresh
- Honey Blossom
These are designed for easy carry and quick refresh moments throughout the day.
6. Curated Gift Sets – Moments that Smell Great
From Valentine’s specials to festive combos, Engage offers gift-worthy EDP sets with travel-size bottles. Ranges like Celebrations, Vibes, and Moments make them ideal for couple gifting or personal indulgence.
Release Timeline
| Period | Key Launches |
|---|---|
| Mid 2023 | L’amante BoV sprays: Sunkissed & Intensity |
| Early 2023 | Yin, Yang, Femme, Indigo Skies, Fantasia EDPs |
| Mid 2023 | One Soul (Gender-Free EDP) |
| 2023–2025 | Pocket perfumes, travel sets, curated gift packs |
Why It Matters
- Sustainability: L’amante’s BOV technology sets a green benchmark in perfume packaging.
- Innovation: From citrus-heavy top notes to earthy bases, the new range covers a wide olfactory spectrum.
- Inclusivity: One Soul is a pioneering move toward gender-neutral personal care in India.
- Gifting and Convenience: Minis, combos, and pocket editions offer flexibility for consumers.
Where to Buy
You can explore these fragrances on:
- EngageShop.in, ITC e-Store
- Amazon, Nykaa, Flipkart, Purplle
- Select offline retail chains
Final Thoughts
ITC Engage is no longer just a deodorant brand—it’s emerging as a fragrance lifestyle label. With modern packaging, bold scent stories, and progressive branding, Engage is turning every spray into a statement.
