Indian electronics brand boAt has launched its new HIVE Dashcam series, expanding its product portfolio into the automotive safety and smart car accessory market. The lineup includes three models—E1, M1, and F1—designed to offer reliable video recording, road safety features, and smart technology at different price points for drivers in India. The products are marketed by Imagine Marketing Limited.

The new dashcam range focuses on high-quality recording, improved night visibility, and emergency recording features, helping drivers capture important moments on the road and provide evidence in case of accidents or incidents.

boAt HIVE Dashcam F1 – Flagship Model

The HIVE Dashcam F1 is the premium model in the series and is built for drivers who want advanced recording and safety features.

Key features include:

  • 4K Ultra HD dual-channel recording for front and rear cameras
  • Sony STARVIS IMX335 sensor for excellent low-light and night recording
  • Wide-angle coverage for better road visibility
  • Smart safety features and reliable continuous recording

The F1 is available at a sale price of ₹10,999, significantly reduced from its ₹21,999 MRP, offering about 50% discount during the launch period.

boAt HIVE Dashcam M1 – Balanced Performance

The HIVE Dashcam M1 sits in the mid-range category, offering higher resolution recording and useful safety features for everyday driving.

Key highlights:

  • 2K QHD video recording for clearer footage
  • Wide lane coverage to capture more of the road
  • G-sensor emergency recording that automatically saves footage during sudden impact
  • Improved low-light performance for night driving

The M1 is priced at ₹4,999, down from the ₹10,999 regular price, offering about 55% discount.

boAt HIVE Dashcam E1 – Affordable Dashcam

The HIVE Dashcam E1 is the entry-level model designed for users looking for a simple and affordable dashcam.

Key features:

  • 1296p Full HD recording
  • Enhanced low-light recording capability
  • Wide lane coverage for better visibility
  • G-sensor emergency recording to capture sudden incidents

The E1 is available at a launch price of ₹2,799, compared to its ₹6,499 regular price, offering around 57% discount.

Price and Availability

The boAt HIVE Dashcam series is available through the official boAt website and online platforms, with additional promotional offers and discounts available during the launch period.

With the introduction of the HIVE Dashcam series, boAt is stepping into the car technology and road safety segment. By offering three variants—E1, M1, and F1—the company aims to make dashcam technology accessible to a wide range of drivers. From budget-friendly recording to premium 4K dual-channel monitoring, the lineup is designed to improve safety, capture road incidents, and provide smarter driving experiences across India.